PASTEL GOTH COLLECTION
LAUNCHING: SEPT 14TH
The Yumelixir Team is proud to announce our next clothing collection: Pastel Goth 2019!
Our collection takes the pastel coloration and drowns it in creepy imagery, from beautiful cathedral towers to ribcages and crosses. The collection was truly an unleashed experience for the design team, and we all took the theme and ran wild with it. Dripping edges, oozing colors, and a delicate balance between a beautiful and grim aesthetic lead the team towards a look focused on being approachable while keeping that inherent spooky nature.
This theme takes a specific look at the dissonance between “how things should be” at surface level, and “how things actually are” internally. This can apply to a variety of topics, like stereotypes, stigmas, sexual orientation, body image, race, religion, gender identity, and many concepts that deal with the disconnect between how a person is viewed and how they feel. Using some of those clashing themes mentioned above, we took a look at this divide and translated it into a visual format with color blocking, religious iconography, and the inharmonious nature of creepy gothic elements with overly kawaii palettes.
LAUNCH PROMO [NOW THROUGH SEPT 28TH]
Every purchase from the Pastel Goth Collection will receive a free choker with their order!
Every purchase from the Pastel Goth Collection over $100 will receive a free winged body harness!
Create with Love, Deliver with Power
Bringing you an indie-artist curated J-Fashion collection, with the speed and volume of retail, Yumelixir is the embodiment of the creator's four life pillars: health, wealth, love, and happiness.